ASSOS — Season after season

Swiss precision. Engineered performance. Presented with obsessive detail.

Since 1976, Assos of Switzerland has set the standard in premium cycling apparel — pioneering innovations like the first Lycra cycling shorts and pushing the boundaries of technical design. For a brand this precise, every product launch matters.

Over the years, we’ve produced a series of B2B videos for Assos retailers worldwide, unveiling new collections and technical innovations with a visual language as refined as the products themselves: minimal, clean, exciting. Each video transforms fabric technology, aerodynamic cuts, and performance features into something retailers can’t wait to share.

This 1-minute showreel captures the essence of that work — a curated selection of moments from campaigns spanning multiple seasons.

Engineering in motion.