Monte Generoso — 1704m

For Monte Generoso — Ticino’s iconic rack railway and panoramic summit at 1,704 meters — we produced a 20-second TV spot capturing a full day on the mountain. Filming and post-production followed the journey: the nostalgic train ride, breathtaking 360° views, Mario Botta’s “Fiore di pietra” at the summit, and the experience families live from sunrise to sunset.

We stayed overnight to capture a nocturnal time-lapse of the Fiore di pietra under the stars — adding a cinematic dimension to a destination that has inspired visitors since 1890.

A day. A mountain. A story.